Consumer-oriented sales promotions are part of a promotional _______strategy.

Question

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Consumer-oriented sales promotions, such as discounts, coupons, and contests, are aimed at enticing end consumers to buy a product or service. This is known as a pull promotional strategy, which aims to create demand from the end consumer, rather than pushing the product onto retailers or distributors (push strategy). Premium promotions refer to offering free gifts or items for purchasing a product. Trade promotions are targeted towards the retailer or distributor rather than the end consumer.

Consumer-Oriented Sales Promotions Are Part of a Promotional _______Strategy