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Which of the Following Statements About On-Package Sampling Is NOT

Question 45

Multiple Choice

Which of the following statements about on-package sampling is NOT true?


A) The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies.
B) A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand.
C) On-package samples can be distributed by attaching them to products not made by the distributing company.
D) This can be a very costly sampling method, particularly for multiproduct companies.

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