The oldest, most widely used, and most effective sales promotion tool is:
A) coupons
B) sampling
C) event sponsorship
D) rebates
Correct Answer:
Verified
Q42: Uncle Ben's Rice attached a $1-off coupon
Q43: Duncan Hines printed a 50 cents-off coupon
Q44: Uncle Ben's Rice attached a $1-off coupon
Q45: Which of the following statements about on-package
Q46: _Is generally considered the most effective method
Q48: Sampling for a product such as expensive
Q49: Duncan Hines printed a 50 cents-off coupon
Q50: is a common sampling technique for small,
Q51: What advantage does distribution of coupons through
Q52: Sampling would be an appropriate promotional strategy
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