Sampling would be an appropriate promotional strategy to do each of the following EXCEPT:
A) induce trial of a new brand that is clearly superior to the competition
B) increase the market share of an established brand
C) assist consumers to experience the brand directly
D) provide the marketer with an immediate gauge as to how well the product will do in the marketplace
Correct Answer:
Verified
Q47: The oldest, most widely used, and most
Q48: Sampling for a product such as expensive
Q49: Duncan Hines printed a 50 cents-off coupon
Q50: is a common sampling technique for small,
Q51: What advantage does distribution of coupons through
Q53: are used to distribute coupons through newspapers.
A)
Q54: Which of the following is NOT a
Q55: occurs at venues such as concerts, cultural
Q56: When calculating the costs of a couponing
Q57: An effective sampling program meets three criteria.
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