occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities.

Question

Quizplus · Accepted Answer

Event sampling is the best choice because it allows a brand to directly engage with their target audience at places and events where they are likely to be present. It also creates a memorable experience for the consumer, which can enhance brand recall and loyalty. Door-to-door sampling and sampling through the mail may not reach the intended target audience, and can even be perceived as intrusive. Sampling through the media may reach a wide audience, but may not allow for direct interaction with the consumer.

Occurs at Venues Such as Concerts, Cultural Festivals, and at a Brand's