Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool?

Question

Quizplus · Accepted Answer

This statement contradicts the purpose of coupons, which is to encourage consumers to make a purchase they might not have otherwise made without the incentive of a discount. If consumers are already loyal to the brand and willing to purchase it at full price, then the coupon may not have much impact on their behavior.

Which of the Following Is NOT an Advantage Inherent in the Use