Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

Question

Quizplus · Accepted Answer

Offering a free sport bottle with the purchase of a four-pack of Gatorade is the best example of a premium offer that contributes to consumer-franchise building efforts for a brand. This offer is relevant to the product being sold, promotes an active and healthy lifestyle (in line with the brand's values), and encourages repeat purchases as customers may want to collect multiple bottles or continue buying the four-pack to receive more free bottles.

Which of the Following Would Be the Best Example of a Premium