Which of the following statements about the use of premiums as a sales promotion tool is true?
A) The use of premiums is very popular in fast food restaurants such as McDonald's.
B) Mail-in premiums offer immediate reinforcement to the purchaser.
C) Redemption rates for mail-in premium offers are very high.
D) Premiums are not subject to restrictions from industry and government agencies.
Correct Answer:
Verified
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