When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT:

Question

Quizplus · Accepted Answer

The copy and layout of the coupon are related to the design and messaging, which do not directly contribute to the costs of a couponing program in the same way that handling, production, distribution, and the redemption value do. These latter factors involve direct expenses associated with the coupon's lifecycle.

When Calculating the Costs of a Couponing Program, Marketers Should