What advantage does distribution of coupons through direct mail have over other forms of coupon delivery?

Question

Quizplus · Accepted Answer

Direct mail allows for targeted distribution to specific geographic or demographic segments, which increases the likelihood of redemption by those who are interested in the product or service being offered. This can result in a higher return on investment compared to other forms of coupon delivery that are not as targeted.

What Advantage Does Distribution of Coupons Through Direct Mail Have