Which of the following statements about outdoor billboards is true?
A) Lengthy, large headlines enhance brand recognition.
B) Outdoor billboards are perfect for providing promotional price information in a timely fashion.
C) Outdoor billboards lack the ability to deliver a lengthy, comprehensive message.
D) Animation is possible only in indoor locations due to weather conditions and glare.
Correct Answer:
Verified
Q11: Studies show that urban commuters are exposed
Q12: Which of the following is NOT an
Q13: Which of the following is an advantage
Q14: Advertisers can be confident that out-of-home media
Q15: Air Canada wishes to advertise in a
Q17: A company wishing to advertise to a
Q18: The Canadian Out-of-Home Measurement Bureau (COMB) does
Q19: These are sold on a per location
Q20: ads usually have a very competitive CPM
Q21: People tend to speed past outdoor ads,
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