Advertisers can be confident that out-of-home media reach a substantial portion of the population while they are planning to or actually shopping, because OMAC studies showed:
A) More than 50 percent of people shop on their way to work or home.
B) Many urban workers use a car to get to work.
C) The average person spends 55 percent of their day out of the home.
D) Consumers commute to work for an average of 65 minutes per day.

Question

Quizplus · Accepted Answer

The statement "More than 50 percent of people shop on their way to work or home" indicates that out-of-home media can reach a substantial portion of the population during their shopping trips, making A the best choice. B is specific to urban workers and may not apply to all consumers, C is a broad statement that does not necessarily relate to shopping, and D is specific to commuting time and does not provide information on shopping behavior.

Advertisers Can Be Confident That Out-Of-Home Media Reach a Substantial