Which of the following is true about the usefulness of street-level posters?
A) Specifying a brand name in the headline enhances message appeal.
B) Large amounts of text and pictures of people enhance product recognition.
C) Short headlines, longer body text and a product shot enhance the creative appeal.
D) The use of humour accelerates brand recognition.

Question

Quizplus · Accepted Answer

Short headlines, longer body text and a product shot enhance the creative appeal. This is because street-level posters are often viewed from a distance and need to quickly grab the attention of passersby with a concise message and an eye-catching visual. Having a clear and simple headline with a longer body text that provides additional information can help create interest, while including a product shot can help enhance product recognition. Large amounts of text and pictures of people can actually detract from the message and make the poster difficult to read from a distance. The use of humour may also not be effective, as it can be subjective and may not resonate with everyone.

Which of the Following Is True About the Usefulness of Street-Level