Which of the following is NOT an advantage associated with outdoor advertising?
A) the ability to present very creative messages
B) low absolute cost
C) a very competitive CPM
D) high levels of frequency

Question

Quizplus · Accepted Answer

Outdoor advertising is known to have advantages such as the ability to present creative messages, a competitive CPM (cost per thousand impressions), and high levels of frequency. However, it is not known for having a low absolute cost, as the production and placement of outdoor ads can be expensive.

Which of the Following Is NOT an Advantage Associated with Outdoor