Which of the following is NOT an advantage of movie theatre advertising?
A) audience mood is happy and excited to be going to the movies
B) ability to develop creative ads that evoke emotional responses in the audience
C) perceived waste of audience's time creates negative reaction to ad
D) captive audience removes control for avoidance

Question

Quizplus · Accepted Answer

While audience mood and captive audience are advantages and the ability to evoke emotional responses is a creative advantage, perceived waste of audience's time creates a negative reaction to the ad and can lead to a decreased effectiveness of the advertisement.

Which of the Following Is NOT an Advantage of Movie