is targeted at the millions of people who are exposed to commercial transportation facilities including buses, subways, light-rail trains, and airplanes.
A) Place-based media
B) Point-of-purchase media
C) Transit advertising
D) Outdoor advertising

Question

Quizplus · Accepted Answer

Transit advertising specifically targets individuals who are utilizing commercial transportation facilities such as buses, subways, light-rail trains, and airplanes. Place-based media refers to advertising in a specific location such as a mall or stadium. Point-of-purchase media refers to advertising near the location where a consumer makes a purchase. Outdoor advertising includes billboards and other signage that is visible from outdoor spaces.

Is Targeted at the Millions of People Who Are Exposed