Which support media should be employed if the product/service is an expensive hotel that is attempting to appeal to an international audience?
A) billboards
B) advertising specialties
C) product placements
D) in-flight advertising

Question

Quizplus · Accepted Answer

In-flight advertising would be the best choice as it targets international travelers who are potential customers for an expensive hotel. Additionally, in-flight advertising allows the hotel to reach a captive audience who is likely to have disposable income and an interest in luxury experiences. Other support media options such as billboards or advertising specialties may not have as targeted of an audience or as strong of an impact in reaching an international audience. Product placements may also be effective, but only if the hotel is able to secure placements in popular international media outlets.

Which Support Media Should Be Employed If the Product/service Is