The anxious, irritated, or disinterested state of many potential customers when exposed to_______ advertising may limit the effectiveness of such advertising.
A) movie
B) specialty
C) transit
D) radio

Question

Quizplus · Accepted Answer

Transit advertising refers to advertising that appears on public transportation vehicles and in transit stations. It is often seen by people in a hurry or in a state of heightened stress, such as commuters rushing to work or travelers trying to catch a flight. As a result, they may be less receptive to advertising messages and may be more prone to feeling anxious or irritated when exposed to them. This can limit the effectiveness of transit advertising campaigns.

The Anxious, Irritated, or Disinterested State of Many Potential Customers