Philips Electronics is considering a media mix that will allow for high exposure for its new flat screen television. A major concern of the company is that it maintains a favourable image in the market. Because of the nature of the medium, which of the
Following might lead to image problems if employed by Philips for its new television?
A) product placement and Internet marketing
B) Internet advertising, print advertising, and mobile billboards
C) aerial advertising and print advertising
D) promotional product marketing and transit advertising

Question

Quizplus · Accepted Answer

Promotional product marketing and transit advertising might lead to image problems due to their intrusive nature and potential to be perceived as low-quality or gimmicky, which could negatively impact the brand's image.

Philips Electronics Is Considering a Media Mix That Will Allow