Which of the following statements about product placement advertising is true?
A) The power of product placement is such that it is not necessary to run other product advertising.
B) While television advertising can be both visual and verbal, product placement relies on visual exposure only.
C) The more a brand pays for product placement, the longer its exposure in the movie will be.
D) The brand personality and its positioning must "fit" with the characters and plot of the story.

Question

Quizplus · Accepted Answer

The statement that is true about product placement advertising is that the brand personality and its positioning must "fit" with the characters and plot of the story. This ensures that the product placement feels natural and organic within the context of the film or TV show, and is more likely to resonate with viewers. Option A is incorrect because while product placement is powerful, it is often used in conjunction with other forms of advertising. Option B is incorrect as product placement does rely on visual exposure but it is not the only form of exposure. Option C is incorrect because the length of exposure is typically negotiated in the product placement agreement and is not necessarily tied to the amount paid.

Which of the Following Statements About Product Placement Advertising Is