The use of Nike shoes in the movie "Forrest Gump" and the appearance of the Marriott Hotel logo in the movie "True Lies" are both examples of:
A) product placement
B) specialty advertising
C) free-form marketing
D) transactional advertising

Question

Quizplus · Accepted Answer

Product placement involves the incorporation of branded products or services into various forms of media and entertainment, including films, TV shows, video games, and music videos. The appearance of Nike shoes in "Forrest Gump" and the Marriott Hotel logo in "True Lies" are both examples of product placements.

The Use of Nike Shoes in the Movie "Forrest Gump