Promoting a product by having it used in a movie is known as:
A) out-of-home advertising
B) product placement
C) publicity
D) a direct response promotion

Question

Quizplus · Accepted Answer

Product placement is the practice of promoting a product or brand by incorporating it into a movie, TV show, or other media content, usually in a subtle way. This approach can be effective because it can increase brand awareness and create a positive association with the product.

Promoting a Product by Having It Used in a Movie