What are the two primary objectives of advertising in outdoor, transit, and place-based media?
A) category need and purchase facilitation
B) brand attitude and brand purchase intention
C) category need and brand purchase intention
D) brand awareness and brand attitude
E) brand awareness and brand purchase intention

Question

Quizplus · Accepted Answer

The two primary objectives of advertising in outdoor, transit, and place-based media are brand awareness and brand purchase intention. These types of advertising are effective in reaching a large audience and creating a strong impression of the brand in order to influence consumers' attitudes and intentions towards making a purchase.

What Are the Two Primary Objectives of Advertising in Outdoor