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Research Companies Offer Data for All of the Following Measurements

Question 66

Multiple Choice

Research companies offer data for all of the following measurements EXCEPT:


A) sales generated from high exposure product placement in television and movies
B) recall of product placement in the previous night's network television shows
C) product placement vs television commercial cost/value comparisons for each hundredth of a second of exposure
D) viewers' attitudes about product placement in TV shows

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