When a video or piece of music is created by an advertiser in an attempt to entertain viewers while advertising their products, this is called:
A) branded entertainment
B) editorial content
C) brand-generated content
D) blurred promotion

Question

Quizplus · Accepted Answer

Branded entertainment refers to a type of advertising where the advertiser creates content (such as a video or music) that is intended to entertain the audience while also promoting their products or brand. It is a way to engage with consumers in a more subtle and engaging way compared to traditional advertising methods. Editorial content refers to content created by a publication or media outlet for informational or educational purposes. Brand-generated content is similar to branded entertainment, but it can include other types of content beyond entertainment, such as informative or educational material. "Blurred promotion" is not a commonly used term in advertising, so it is not a correct choice for this question.

When a Video or Piece of Music Is Created by an Advertiser