Iryna overheard a conversation in which the following terms were used: Short closing times, high penetration, and ad reproduction limitations. Which media vehicle was being discussed in the conversation that Iryna overheard?
A) Direct mail
B) Magazines
C) Newspapers
D) Billboards

Question

Quizplus · Accepted Answer

The terms "short closing times" and "high penetration" are commonly associated with newspapers, as newspapers often have deadlines for submitting advertisements that are relatively close to the publication date. Additionally, newspapers are known for having high circulation rates and wide distribution, making them a good option for reaching a broad audience. The term "ad reproduction limitations" suggests that there may be restrictions or limitations on the size or format of newspaper advertisements.

Iryna Overheard a Conversation in Which the Following Terms Were