The proliferation of specialty channels has influenced the nature of TV as an advertising medium. Expanded viewing options have led to considerable audience _________.

Question

Quizplus · Accepted Answer

The word "fragmentation" means the act of breaking or separating something into smaller pieces or groups, which in this context means that the audience is divided or dispersed among the numerous specialty channels. Therefore, option A is the best choice. Hostility (option B) and confusion (option D) are not necessarily associated with the proliferation of specialty channels, while happiness (option C) is not the most appropriate word to describe the effect of such proliferation on the audience.

The Proliferation of Specialty Channels Has Influenced the Nature of TV