Since firms that advertise during prime time must pay premium rates, this daypart tends to be dominated by:

Question

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Prime time is the most expensive and coveted time slot for advertising, and therefore it is dominated by large national advertisers who have the budget to spend on premium rates. Option A is not entirely correct because while some spot advertising may be purchased at the last minute, it is more commonly found during off-peak hours. Option B is incorrect because late news and other network promotions are not dominant during prime time as they are usually shown during other parts of the day. Option C is incorrect because while government sponsored causes may air during prime time, they do not dominate the time slot.

Since Firms That Advertise During Prime Time Must Pay Premium