A toy company runs commercials for its products on the Sponge Bob Square Pants show on Saturday mornings because Saturday morning TV caters to kids. This is an example of how_______ is possible through television.

Question

Quizplus · Accepted Answer

Selectivity is the ability of television to target specific demographics or audiences. In this case, the toy company is targeting kids who are likely to be watching the Sponge Bob Square Pants show on a Saturday morning, making use of the selectivity of television advertising.

A Toy Company Runs Commercials for Its Products on the Sponge