Which of television's strengths applies to the advertiser's ability to match strategy according to the brand's BDI or CDI?
A) Cost efficiency
B) Scheduling flexibility
C) Geographic coverage
D) Target audience coverage
Correct Answer:
Verified
Q36: Prime time draws about _of per capita
Q37: Morning, daytime, prime time, and late fringe
Q38: Each of the following is true about
Q39: Cable subscribers can access shows not seen
Q40: Daytime TV generally attracts:
A) empty nesters
B) women
C)
Q42: A toy company runs commercials for its
Q43: Television is a popular advertising medium among
Q44: Which of the following statements about commercial
Q45: Which of the following statements about program
Q46: Because most TV commercials last only 30
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