Which of the following statements about commercial length is true?
A) Fifteen-second spots are the most common commercial lengths.
B) Most advertisers believe that shorter commercials cannot deliver a message as effectively as longer commercials.
C) Spiralling media costs have resulted in advertisers preferring shorter commercials.
D) Fifteen-second spots typically sell for about the same amount as 30-second spots.

Question

Quizplus · Accepted Answer

Spiralling media costs have resulted in advertisers preferring shorter commercials. As media costs continue to rise, advertisers are looking for ways to save money while still getting their message across. Shorter commercials are cheaper to produce and air, making them a more cost-effective option. Fifteen-second spots have become increasingly popular because they still provide enough time to convey a message while being more affordable than longer commercials.

Which of the Following Statements About Commercial Length Is True