Because most TV commercials last only 30 seconds or less and leave nothing tangible for the viewer to consider, the amount of_______ time must be considered.
A) emotive
B) creative
C) selective
D) processing

Question

Quizplus · Accepted Answer

Processing time refers to the amount of time it takes for the viewer to mentally process and interpret the information presented in the commercial. Given the limited duration of most TV commercials, it is important to factor in the viewer's processing time to ensure that the intended message is absorbed and understood.

Because Most TV Commercials Last Only 30 Seconds or Less