Numeris also uses_______ for collecting television audience information in a number of local markets.
A) audiometer
B) diary research
C) video monitor
D) people meter

Question

Quizplus · Accepted Answer

Numeris uses people meter for collecting television audience information in a number of local markets. People meters are electronic devices that are attached to televisions and record what is being watched by audience members. This is a more accurate method than diary research or video monitoring, as it can capture viewing habits in real-time.

Numeris Also Uses_______ for Collecting Television Audience Information in a Number