While watching "Entertainment Tonight," Bruce became frustrated by all the commercials and promotions for the 11:00 news and upcoming programs. This is an example of the problem created by:
A) clutter
B) message source alienation
C) the fleeting nature of television commercials
D) the limited viewer attention for commercials

Question

Quizplus · Accepted Answer

Clutter refers to the excessive number of advertisements and promotions that create an overwhelming environment for viewers, making it difficult for them to pay attention to any particular message. This is exactly what Bruce experienced while watching "Entertainment Tonight," which led to his frustration.

While Watching "Entertainment Tonight," Bruce Became Frustrated by All the Commercials