Saturday morning television programming consists largely of cartoons that are watched by children, while sports programming that is watched mostly by young men is prevalent on Saturday and Sunday afternoons. These are examples of ways television offers:
A) scheduling flexibility
B) ways of breaking through advertising clutter
C) market penetration
D) geographic selectivity
Correct Answer:
Verified
Q52: Which of the following statements about the
Q53: While watching "Entertainment Tonight," Bruce became frustrated
Q54: There are approximately 6 million television households
Q55: A Numeris study suggests that TV watchers
Q56: refers to the practice of fast-forwarding through
Q58: Television can offer advertisers selective coverage of
Q59: Which of the following factors make it
Q60: Which of the following is NOT a
Q61: are less likely to be heavy users
Q62: The majority of radio ads are_ in
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