Which of the following factors make it difficult for companies with small advertising budgets to use television as part of their media mix?
A) the limited creative options available through television
B) the fact that television programs do not reach their target markets
C) the fact that small ad agencies generally do not know how to produce TV commercials
D) the high costs of producing and airing television commercials

Question

Quizplus · Accepted Answer

Television advertising can be very expensive due to the high costs of producing and airing commercials. This makes it difficult for companies with small advertising budgets to use television as it may not be a cost-effective option for them.

Which of the Following Factors Make It Difficult for Companies