Television can offer advertisers selective coverage of target audiences through:
A) volume buying
B) program content with broad audience appeal
C) national networks which reach groups with general interests
D) broadcast time periods that reach specific types of audiences

Question

Quizplus · Accepted Answer

Broadcast time periods that reach specific types of audiences. Television advertisers can choose to schedule their advertisements during specific time slots that are likely to reach their target audience. For example, commercials for children's toys may be aired during Saturday morning cartoons, while ads for retirement communities may be shown during daytime programming aimed at an older audience. This allows advertisers to have more control over who sees their message.

Television Can Offer Advertisers Selective Coverage of Target Audiences Through