Which of the following statements about the length of television commercials is true?
A) Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
B) Commercials have become longer as the demand for broadcast time has dwindled.
C) Fifteen-second commercials account for over half of the ads seen on network television.
D) Commercial length is increasing and 60-second spots will become dominant by the end of the decade.

Question

Quizplus · Accepted Answer

Advertisers have turned to shorter spots as a way of controlling their media costs, resulting in commercials becoming shorter over time.

Which of the Following Statements About the Length of Television