Advertising rates on radio are negotiable, according to each of the following factors EXCEPT:
A) competitive television rates
B) availability
C) level of audience selectivity required
D) number of spots purchased

Question

Quizplus · Accepted Answer

Competitive television rates are not a factor in negotiating radio advertising rates as they are separate mediums. The other factors mentioned (availability, audience selectivity, and number of spots purchased) can all impact the negotiated rate.

Advertising Rates on Radio Are Negotiable, According to Each of the Following