Compared to television, radio has:
A) longer buyer lead times for preparing and placing ads
B) fewer segmentation opportunities
C) more of a local flavour
D) greater reach and lower frequency opportunities with individual stations

Question

Quizplus · Accepted Answer

Radio has a more local flavor compared to television, as it often focuses on a specific geographic region or community. Television, on the other hand, can reach a national or even international audience. Radio may also offer more localized news and programming, while television often caters to broader audiences.

Compared to Television, Radio Has