Defining the communications objectives to be accomplished and estimating the costs associated with the performance of determined strategies and tasks are steps in the ________ method of budgeting.
A) objective and task
B) competitive parity
C) payout planning
D) return on investment

Question

Quizplus · Accepted Answer

Defining the communications objectives and estimating the costs associated with performing determined strategies and tasks are steps in the objective and task method of budgeting. The competitive parity method involves matching the competitor's advertising and promotion expenditures, while the payout planning method sets a budget based on the desired financial outcomes. The return on investment method calculates the expected return on the advertising and promotion investments.

Defining the Communications Objectives to Be Accomplished and Estimating the Costs