In a review of the literature on how allocation decisions are made between advertising and sales promotion, it was concluded that ________factors play an important role in determining how communication dollars are spent.
A) psychological
B) economic
C) political
D) organizational

Question

Quizplus · Accepted Answer

Organizational factors play an important role in determining how communication dollars are spent. These factors include the company's size, structure, culture, and goals.

In a Review of the Literature on How Allocation Decisions