All of the following are components of the objective and task method EXCEPT:
A) determination of competitor's expenditures
B) estimation of required expenditures
C) monitoring
D) a re-evaluation of objectives

Question

Quizplus · Accepted Answer

The objective and task method involves estimating the budget required to achieve certain marketing objectives, which includes estimating required expenditures, monitoring, and re-evaluation of objectives, but not determining competitor's expenditures.

All of the Following Are Components of the Objective and Task