A firm can have an excellent product at a great price, but it will be of little value unless it's available where the consumer wants it and when the consumer wants it. The statement above refers to:

Question

Quizplus · Accepted Answer

The statement specifically refers to the availability of the product, which is a key aspect of distribution decisions. Price, positioning, and product decisions do not directly relate to the availability and accessibility of the product to the consumer.

A Firm Can Have an Excellent Product at a Great