This is the added value or goodwill resulting from a favourable image and/or consumer attachment to a company name, brand name, or trademark:

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Brand equity refers to the additional value that a brand provides to a product or service beyond what the actual product offers. It is the result of consumer attachment to the brand name, image, or trademark, and their positive perception of the brand's reputation. Brand equity can lead to increased loyalty, higher prices, and a competitive advantage for the company.

This Is the Added Value or Goodwill Resulting from a Favourable