A brand or corporate name and its identification through its logo, symbols, slogans, or trademarks represent:

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Brand identity refers to the visual and verbal elements that represent a brand or corporate name. This includes logos, symbols, slogans, or trademarks that help consumers recognize and differentiate the brand from its competitors. Brand equity, on the other hand, refers to the overall value and perception of the brand in the minds of consumers. Product symbolism and product appeal are related to specific products or services, rather than the overall brand identity.

A Brand or Corporate Name and Its Identification Through Its