Why does Samsung place advertising messages in media such as television, print, and outdoor to encourage consumers to interact with the brand online?

Question

Quizplus · Accepted Answer

Studies show that consumers often research their purchases online before making a visit to a physical store. By placing advertising messages in other media such as television, print, and outdoor, Samsung can encourage consumers to interact with the brand online and potentially lead them to visit the company's website for more information before making a purchase. This aligns with the consumer behavior trend of researching online before making a purchase in-store.

Why Does Samsung Place Advertising Messages in Media Such as Television