Sales promotion programs targeted toward marketing intermediaries such as wholesalers, distributors, and retailers are known as:

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Trade sales promotions are directed towards marketing intermediaries to encourage them to promote or sell a product to end consumers. Examples of trade sales promotions include trade allowances, cooperative advertising, and point-of-purchase displays. Functional inducements refer to benefits or incentives provided to employees to motivate them to perform better. Integrated promotions involve creating a consistent promotional message across different channels and communication tools. Consumer sales promotions are designed to encourage end consumers to make a purchase or take a specific action, such as offering coupons or rebates.

Sales Promotion Programs Targeted Toward Marketing Intermediaries Such as Wholesalers