can be a cost-effective way to build a positive attitude toward the brand in potential consumers prior to, during, or after purchasing a product.

Question

Quizplus · Accepted Answer

Advertising is a cost-effective way to build a positive attitude toward the brand in potential consumers. It can create awareness, inform and educate about the product, and persuade consumers to take action. Advertising can be done through various channels like TV, radio, print media, social media, etc. and can be targeted to specific demographics or geographic locations. This makes it an effective tool to create a solid brand image and reach a large audience at a minimal cost. Personal selling, price discounting, and sales promotion can also be effective in building positive attitudes toward a brand, but they can be more expensive and may target a smaller audience.

Can Be a Cost-Effective Way to Build a Positive Attitude