is nonpersonal communication neither directly paid for nor run under identified sponsorship.

Question

Quizplus · Accepted Answer

Publicity is defined as nonpersonal communication that is not directly paid for or run under identified sponsorship. It relies on news and media to spread information about a company or product. Public relations is also nonpersonal communication, but it is run under identified sponsorship by a company or organization. Sales promotion and advertising both involve direct payment for communication.

Is Nonpersonal Communication Neither Directly Paid for nor Run Under